How To Measure ROI At Events And Exhibitions
If you thought you can’t measure happiness, wait until you try to measure the commercial success of your exhibition stand. Blimey, there’s a tough gig. But in today’s ROI-led world, it’s…
How to Drive Sales Through Your Business Social Media
Numerous acronyms, metrics and a new buzzword every five minutes, the world of social media can feel overwhelming to anyone, let alone if you’ve got a business to run at the same time. If you…
Why a Customer Value Proposition is vital to your positioning
What is a Customer Value Proposition and why should your brand be defining one. Customer perceived value is ‘the prospective customers evaluation of all the benefits and costs of…
The Pro’s & Con’s of Exhibitions
Pluses, minuses, advantages, disadvantages…exhibitions are a big balancing act. Every disadvantage has its advantage. And exhibitions are no different. So here’s our quick guide to all the…
On target: the importance of SMART goal setting in marketing
How do you measure the success of your marketing campaigns? How do you know if you are on track to hit your targets? How do you check your campaigns are working? Without properly defined goals,…
Royal Ascot is always the favourite for advertising
Another year, another Royal Ascot and most people look to the incredible outfits, slick top and tails and eye-catching hats on show but being the people we are at Blimey, we’re all about the creative…
Joy marketing: what is it and how can it add to your marketing strategy?
Joy – the feeling of great pleasure and happiness. Who doesn’t want to feel joyous and happy? In fact a staggering 93% of us are on a quest to feel…
The New Product Development process defined
Over the years we have worked with a number Category, Innovation and Product Development managers, so understand how vitally important a smooth and well thought out New Product Development (NPD) process can be. Although different…
The Biggest Social Media Disasters
Social media, it’s all fun and games, isn’t it? Until it isn’t. Every social media manager’s worst nightmare, every Buzzfeed writer’s dream – those big brand social media disasters have the almighty and infinite power…
Can A Blue Monday Campaign Inspire Your Strategy?
Strategy will get you through a Blue Monday campaign. Three words – plan, plan, plan. Once described back in the 1900s as the day you did the washing, Blue Monday campaigns…