If you thought you can’t measure happiness, wait until you try to measure the commercial success of your exhibition stand. Blimey, there’s a tough gig. But in today’s ROI-led world, it’s…

Pluses, minuses, advantages, disadvantages…exhibitions are a big balancing act.  Every disadvantage has its advantage. And exhibitions are no different. So here’s our quick guide to all the…

It can be overwhelming. Row upon row of noise, light, freebies and laughable overclaims. So with your rival’s stands cooing to win attention away from your stand, how do you guarantee exhibition success? 1. Keep…