Our innovative streak can help your company be more innovative.

We can help you right at the start by working with you on new product and service launches.

Our team can assist you with new product development – coming up with unique concepts and approaches to attract new customers, keep them and ultimately grow your business.

We kick it all off with research. We delve into your industry, looking for openings for new products, services or customer experiences you can offer your customers.

It’s all about identifying the personality of a target audience and spotting what your competitors aren’t giving them.

So what can your company provide that others don’t? Our research team will find it and when they do, our design, content and technology teams will swing into action to generate new ideas and concepts.

From this, a prototype product, solution or service is born. We then test this in your marketplace looking at everything from operational management to business development.

If the prototype works, we develop and pass it over to you for integration into your business. Then you just watch your business grow.

Innovation services

• Growth opportunities
• Market research
• New products and services
• Concept & prototype creation
• In-market test projects
• Operational management research

This is right at the heart of our whole creative process.

Research gives us incredible insights into the buyers in your particular industry or sector. It enables us to understand their business needs, desires and habits.

We also look at the other brands in your marketplace, what motivates people when they choose, and what they need from a product or service.

The vital information this gives us is the driving force behind everything we do. That’s why we spend a great deal of time pulling it all together.

And we don’t do it just once at the start of a new client relationship.

It’s an ongoing process. Throughout the time we work with you, we’ll be constantly researching, testing and evolving what we do, in line with any new insights we get from researching your market.

Research services

• Contextual research
• Quantitative research
• Usability testing
• User persona discovery
• Market segmentation
• Customer journey mapping
• Customer experience

Content is just as important as graphic design and is vital in taking your customer or client all the way through to buying.

With so many different content channels available these days, knowing which ones to target can be difficult. Knowing how to write effectively for each one can be just as hard.

Blimey know how to do both. We start by splitting content into content strategy and copywriting.

Content strategy:
Our content strategy team analyses the whole range of channels and places where customers will engage with your brand on the way to making a purchase.

These can be very different from industry to industry and product to product, so we look at each one differently. Our team focuses on content definition and curation, publishing strategies, governance rules and documentation and comes up with a unique strategy for each project.

Copywriting:
This is then passed on to Blimey’s team of copywriters and proof-readers, who turn this strategy into persuasive, captivating, engaging content and copy for websites, blogs, emails, social media, video scripts, ads, leaflets, brochures, direct mail packs, radio scripts and more.

We can call on a wide network of content and copywriters which means that we can hire specialist writers to write on your specific industry, products, services or topics relevant to your business.

We also have good connections with media outlets and influencers, which gives us a great opportunity to create unique content for a variety of channels.

Content & Copywriting services

• Content strategy
• Content scheduling
• Long-form editorial
• Social content
• Creative copywriting

These offer you a whole range of benefits.

First. Brand exposure.

Being active on social media platforms makes your business visible. And the better your branding and marketing, the more likely that potential customers will become actual customers.

Second. Brand authority.

People research things thoroughly online before buying.

So a consistent, engaging and strong personality on social media will show that you serious about spending time connecting with people. If you’re only on there occasionally, people will soon start to ignore you.

Third. Paid opportunities.

More and more platforms are now offering paid advertising opportunities, so you can reach even more of your target audience.

But don’t worry, we’ll pick the right channels and platforms for you. And we’ll create wonderfully creative and engaging content for them.

As well as our social media expertise, Blimey also has good relationships with bloggers and other influencers. These guys will become advocates for your brand and get you plenty of coverage in mainstream and digital media.

Social media & PR services

• Social media strategy
• Communications strategy
• Social media campaigns
• Community management
• Influencer engagement
• Events and experiential
• Analytics